The North Face partners with Tomorrowland

The North Face partners with Tomorrowland

Exploration and music combine in the mountains

Friday, 28 February 2020 - The North Face will link up with Tomorrowland Winter as official sponsor, bringing a unique mix of music and exploration together for the second edition of the famous electronic music festival in the mountains. 

The entire French resort of Alpe d’Huez will welcome more than 20,000 people from more than 100 different countries, for a festival of music, snowsports and much more, all above 2,000m. 

As part of the partnership, The North Face will bring unique activations and experiences to inspire and reward the most adventurous festival goers, including creating two exclusive jackets and accessories. 

New for this season, The North Face has worked with Tomorrowland to create limited versions of some of the most sought after mountain pieces. Designed to spark exploration at Tomorrowland Winter, the exclusive partnership includes a festival only drop of a unique Tomorrowland x The North Face DRT jacket emblazoned with Tomorrowland branding. 

Only attainable by exploring the mountains in Alpe d’Huez and collecting digital expedition patches during the festival, the exclusive jackets are the ultimate prize of the #UnlockTheDrop activation. Once people have collected all of their patches and are eligible, they will be entered into the draw to get their hands on the exclusive jackets.

For explorers unable to attend Tomorrrowland Winter, the exclusive partnership extends beyond the festival. Tomorrowland branding is emblazoned on just 50 Tomorrowland x The North Face Saikuru jackets, creating a limited piece that’s at home on the mountains as it is on the street and exclusively available for purchase on Tomorrowland’s website. The Tomorrowland x The North Face cuffed beanie and the Tomorrowland x The North Face EtipTM gloves complete the set for a full mountain look. 

The North Face will also bring their roster of pro-athletes, which includes the likes of Marion Haerty and Evelina Nilsson who will provide on-site inspiration to the thousands in attendance.

Discover the two exclusive jackets and accessories on February 28th, 2020 on store.tomorrowland.com and enter the #UnlockTheDrop exploration for a chance to obtain the exclusive DRT Jacket on Tomorrowland.com.

Product Pricing 
​Tomorrowland x The North Face Saikuru Jacket: € 280,00
​Tomorrowland x The North Face DRT Jacket: € 390,00
​Tomorrowland x The North Face Beanie: € 35,00
​Tomorrowland x The North Face EtipTM Gloves: € 45,00

About Tomorrowland Winter

From March 15-22, 2025, Tomorrowland returned to the breathtaking French ski resort of Alpe d’Huez for the 5th edition of Tomorrowland Winter. Tomorrowland Winter 2025 was inspired by the brand-new theme Paperworld, a magical parallel universe that connects the different Tomorrowland worlds. More than 22.000 People of Tomorrow came together to celebrate during a week-long winter festival adventure filled with snow, skiing, snowboarding and the finest electronic music. The story continues next year, prepare for a new adventure at the 6th edition of Tomorrowland Winter from March 21-28, 2026.

In March 2019, the first edition of Tomorrowland Winter was organized in the breathtaking ski resort of Alpe d’Huez in France. Taking place annually in March ever since, festivalgoers unite for a week-long winter festival adventure high up in the beautiful French mountains, filled with snow, skiing, snowboarding, and the finest electronic music. Each year, more than 150 of the world’s best electronic artists perform across a collection of magnificent indoor and outdoor stages in the ski resort and on the mountains, boasting spectacular views of Alpe d’Huez and the surrounding mountains.

Tomorrowland Winter 2026
March 21-28, 2026
Alpe d’Huez, France
tomorrowland.com